Conference and Book Launch

The Challenge:  Frame a serious conference on women’s mobility in the corporate world and transform the environment to celebrate a book launch later that evening.

The Solution: We worked with the client to establish décor that identified with both events, then removed a lectern, and repositioned the remaining lectern for intimate audience communication. We changed out the linens and added some snazzy table décor appropriate for the evening book launch and boogied down.  Careers launched during the day and the books made a successful debut that night.